Beacon Technologies: The Hitchhiker's Guide to the by Stephen Statler

By Stephen Statler

Learn the major standards―iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon―and how they paintings with different proximity applied sciences. Then construct your knowing of the proximity framework and the way to spot and installation the easiest recommendations in your personal enterprise, institutional, or consulting needs.

Proximity technology―in specific, Bluetooth beacons―is an incredible resource of commercial chance, and this e-book presents every little thing you want to recognize to architect an answer to capitalize on that opportunity.

What you will Learn

  • Understand the disruptive implications of digital–physical convergence and the recent functions it makes possible
  • Review the most important criteria that recommendations builders have to comprehend to capitalize at the enterprise chance of proximity technology
  • Discover the hot phenomenon of beacon networks, so one can be highly major in using strategic judgements and growing wealth
  • See different applied sciences within the proximity environment catalyzed by way of and complementary to Bluetooth beacons, together with visible gentle communique, magnetic resonance, and RFID
  • Examine the Beacosystem framework for examining the proximity ecosystem

Who This e-book Is For

Solutions architects of all types―venture capitalists, founders, CEOs, strategists, product managers, CTOs, enterprise builders, and programmers

Stephen Statler is a author, public speaker, and advisor operating within the beacon surroundings. He trains and advises outlets, venue proprietors, VCs, in addition to makers of beacon software program and undefined, and is a suggestion chief within the beacosystem neighborhood. formerly he used to be the Senior Director for technique and strategies administration at Qualcomm's Retail options department, aiding to incubate Gimbal, one of many top Bluetooth beacons out there. he's additionally the CEO of reason dependent options, creators of supply the switch, democratizing philanthropy, permitting non-profit supporters to donate the switch from charity branded debit playing cards, and developer of the great tourist program.

Contributors:

Anke Audenaert, CEO, Favrit

John Coombs, CEO, Rover Labs

Theresa Mary Gordon, Co-Founder, tapGOconnect

Phil Hendrix, Director, immr

Kris Kolodziej, President, IndoorLBS

Patrick Leddy, CEO, Pulsate

Ben Parker, vice chairman enterprise improvement, AccelerateIT

Mario Proietti, CEO, situation Smart

Ray Rotolo, SVP OOH, Gimbal

Kjartan Slette, COO, Unacast

Jarno Vanto, companion, Borenius lawyers LLP

David younger, leader Engineer, Radius Networks

Foreword through Asif Khan, President LBMA

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Extra resources for Beacon Technologies: The Hitchhiker's Guide to the Beacosystem

Sample text

The ecosystem to deploy, place, and adjust the placement of beacons is not fully established. Even Apple, who deployed iBeacon in their stores more rapidly than any other retailer, found its first efforts had major flaws that would take considerable time to address. Customers would get duplicate messages that became repetitive and unhelpful; the value was not clear to the customers in the store. We should expect beacon companies to pivot3 in order to survive. Some will supplement their beacon offerings with other technologies that can be deployed more quickly (such as GPS).

These are described variously as “presence,” “proximity,” and “real-time location systems”. The ability for computer systems to know where objects are located is key to what is being described as “digital to physical convergence”. This is where computers and the real world become melded together. The Bluetooth beacon has taken center stage in this location technology revolution. These devices, which can be the size of a guitar pick, are being sprinkled around buildings, hidden away out of sight.

Those of us not involved on the inside of the semiconductor companies noticed that calculators were getting smaller and cheaper, watches became digital, and computers could now fit on top of our desks; then, gradually, our lives changed as a result of those products. Yet, for the founders and employees of Fairchild Semiconductor, Intel, Microsoft, and Apple Computer, their lives changed even more. They lived at work, their marriages were tested, and some of them became very rich and achieved celebrity status.

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